A view of a beach lined with resorts and boats in Koh Samui, Thailand.
Image: Anthony Delanoix/Unsplash
The buzz around Mike White’s critically acclaimed series, "The White Lotus", has reached a new peak with the release of its third season, captivating audiences worldwide while simultaneously redefining the concept of "armchair" travel.
Following enchanting journeys to Hawaii and Sicily in its previous seasons, the latest instalment takes viewers on a thrilling excursion to Thailand - a destination that encompasses 2025’s most sought-after travel trends, including luxury, wellness, and "galcations".
In a stunning illustration of the show's impact, Minor Hotels reported a remarkable 104% increase in traffic to their Anantara properties in Thailand after the premiere of the latest season.
In South Africa, "The White Lotus" effect is palpable, with travel agency Flight Centre noting a notable rise in inquiries regarding trips to Thailand, particularly in hotspots like Koh Samui, Phuket, and Bangkok, where segments of the show were filmed.
“We’re definitely seeing an increase in Thailand enquiries,” stated Antoinette Turner, general manager for Flight Centre South Africa.
“The show's stunning backdrops - lush surroundings, pristine beaches, and luxurious private villas - have undoubtedly piqued interest.”
It’s not hard to understand the allure of enjoying a holiday steeped in elegance, where one can easily imagine meditating in a tranquil treatment suite before heading out for beach relaxation or a local tuk-tuk ride to celebrate the vibrant water festival of Songkran.
Turner noted that a trip to Thailand need not come with a hefty price tag: “The biggest drawcard - beyond the beaches - is that Thailand remains visa-free for South Africans, which makes a big difference if you’re on a budget.”
She also emphasised the importance of responsible tourism, urging potential visitors to discover less-trafficked destinations and support local initiatives aimed at preserving the country's natural charms.
“Enjoy Thailand, but explore lesser-known areas,” she advised. “Also, consider off-season travel if you can.”
For the budding South African explorers inspired by "The White Lotus", Turner offered a curated selection of fantastic alternatives for a memorable vacation that resonates with the show's themes, all without the steep costs or crowding.
Unveiling the beauty of Koh Samui
Chaweng Beach
Dotted with soft sand and turquoise waters, Chaweng Beach is an energetic hub just moments away from Koh Samui's vibrant markets and eateries.
This locale presents the ideal fusion of relaxation by the pool and local nightlife, appealing to travellers keen on balance. Affordable resorts here make it an enticing choice for holidaymakers.
Hin Lad Waterfall
Beyond the enchanting beaches, Koh Samui offers a visual treat inland. The serene Hin Lad Waterfall can be reached via a scenic and generally quiet hiking trail that ends with a gentle cascade and opportunities for a refreshing dip.
The hike is preceded by a peaceful temple complex, where visitors can immerse themselves in the beauty of nature and wildlife.
Ang Thong National Marine Park
Embrace ecotourism at Ang Thong National Marine Park, a pristine cluster of 42 islands perfect for snorkelling, kayaking, and hiking towards spectacular viewpoints.
Recognised under the Ramsar Convention for its significant wetlands, Ang Thong is an exquisite escape for nature lovers eager to connect with Thailand's beauty responsibly.
Island Organics Samui
Seeking something different? Island Organics Samui offers a unique agri-tourism experience. Opt for an authentic Thai cooking class, embark on a farm tour, or visit Garrya Tongsai Bay for a walk through their organic garden - all fantastic ways to immerse oneself in the culture and sustainability of the area.
“There is so much to see and do,” said Turner. “Take time to visit the beautiful temples of Koh Samui and, of course, enjoy ample beach time. Ideally, plan for at least five days on the island, allowing for extra time in lively Bangkok.”
Turner concluded, “The Thai people are incredibly hospitable. Whether you’re pursuing the full ‘White Lotus’ experience or a more tranquil journey off the beaten path,” she assures, “a holiday in Thailand never disappoints.”