A$AP Rocky is the first-ever Creative Director of Ray-Ban
Just days after being acquitted on two felony counts of assault with a semiautomatic firearm—a legal saga that dragged on for over two years—A$AP Rocky is already turning the page in the most stylish way possible.
The Harlem-born rapper, fashion icon, and certified vibe curator has been announced as Ray-Ban’s first-ever Creative Director. This move comes hot on the heels of his 2023 gig as creative director for the PUMA x Formula 1 collab, proving that Rocky’s creative clout is very much in demand.
But let’s rewind for a second. Throughout his court appearances, Rocky didn’t just show up—he showed out. Even in the face of legal drama, his fits remained immaculate, a masterclass in blending streetwear edge with high-fashion polish. And on the day the jury delivered their not-guilty verdict?
Rocky stepped out in a pair of Ray-Ban RB3732V shades, a subtle flex that, in hindsight, feels like a cosmic wink from the universe. Little did we know, that moment was a prelude to his latest power move.
Ray-Ban, the eyewear titan with a legacy as timeless as its aviators, has been in need of a cultural jolt. Sure, it’s one of the most recognizable names in the game, but in recent years, it’s been overshadowed by the likes of Oakley’s relentless innovation and the meteoric rise of newcomers like Gentle Monster. Enter A$AP Rocky, a man who’s spent the better part of a decade redefining what it means to be a style icon in the 21st century.
Rocky’s appointment isn’t just a PR stunt—it’s a strategic play by Ray-Ban’s parent company, EssilorLuxottica (the same conglomerate that owns Oakley and recently dropped $1.5 billion to acquire Supreme). The brand is betting big on Rocky’s ability to inject some much-needed excitement into its DNA. And if anyone can do it, it’s him.
As Creative Director, Rocky will helm Ray-Ban Studios, the brand’s creative hub launched in 2016, where music, art, and design collide. His first project? The Blacked Out Collection, a sleek redesign of Ray-Ban’s “Mega Icons” featuring gold-plated details and a brand-new lens type, set to drop in April 2025.
But his role won’t stop at eyewear design. Rocky’s vision will extend to directing campaigns, reimagining retail spaces, and weaving his signature blend of music, fashion, and art into every facet of the brand.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky said in a statement. “I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Ray-Ban President Leonardo Maria Del Vecchio echoed the sentiment, calling Rocky a “visionary artist and creator” whose boundary-pushing ethos aligns perfectly with the brand’s DNA. “Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle,” Del Vecchio said.
“For nearly 80 years, the brand has been on the faces of the most iconic musicians, artists, actors, and heroes—shaping and reshaping the status quo, leading cultural revolutions of all times. Today, we are welcoming A$AP Rocky into our family. Let the future begin!”
So, what does the future hold for Ray-Ban under Rocky’s creative reign? If his track record is anything to go by, expect the unexpected. Whether it’s redefining streetwear, collaborating with luxury houses, or turning court appearances into impromptu fashion shows, Rocky has a knack for staying ahead of the curve. And now, with the full weight of Ray-Ban’s legacy behind him, he’s poised to take the brand to heights it hasn’t seen in decades.
One thing’s for sure: the world will be watching—through a fresh pair of Ray-Bans, no less.