Destigmatizing mental health is a challenging journey, but that crucial first step in sparking dialogue is the most important.

On World Mental Health Day, TAFT, renowned for its stylish footwear creations, boldly steps up to introduce a limited-edition clothing line.

This initiative not only raises awareness for a cause that resonates with countless individuals but also allocates a portion of its proceeds to support mental health charities.

mental health awareness collection, Image: Supplied

"At TAFT, we understand that balancing business and personal mental health struggles is a daily battle," says Kory Stevens, co-founder of TAFT. "It affects absolutely everything I do - my emails, my meetings, my phone calls, my interactions. When a personal problem is so present and on my sleeve, I can't separate it from my work. I think it makes me a good leader.

“It makes me a kind, patient friend. I think it even extends to our customers - they feel a personal, emotional connection to this brand, and it's because we have been open and public about what each of us is facing."

man wearing mental health awareness collection t-shirt, cap, Image: Supplied

Inspired by Stevens' personal mental health journey and his battle with depression, TAFT proudly presents the Mental Health Awareness Collection.

This collection features six meticulously crafted styles, each dedicated to destigmatizing conversations about mental health and fostering a judgment-free environment for seeking help.

He says, "The vision for the future of this collection is just offering more products more often. Historically, we have targeted World Mental Health Day or National Suicide Prevention Day, but the collection has resonated with so many people that we will make it more a part of our story.

mental health awareness collection t-shirt, Image: Supplied

“The mental health focus has, in the past, been limited to social media. Now we are trying to figure out how to make it more of our identity everywhere the brand lives."

TAFT's commitment extends beyond raising awareness; action lies at the heart of their mission. To support this noble cause, TAFT will donate 10% of the proceeds from the Mental Health Awareness Collection to two esteemed organisations: Made of Millions and Mental Health America.

These organisations are leaders in mental health awareness and advocacy, making them ideal partners for this initiative.

mental health awareness collection socks, Image: Supplied

The Mental Health Awareness Collection not only serves a noble purpose but is also affordable, with products retailing for $50 (R1000) and under.

TAFT invites you to stand with them in breaking the barriers surrounding mental health and making a meaningful impact during this World Mental Health month.