Paul Pogba partners with adidas Originals for a P.O.D. System Campaign

World class footballer, Paul Pogba partners up with adidas Originals for a new campaign focusing on the new P.O.D-s3.1 sneaker iterations.

 The new sneaker re imagines and marries P.O.D-S3.1 silhouette with Pogba’s life story as basis for the design, built on the ‘great alone, better together’ motif.

In a press release adidas Originals explain that this campaign is a celebration of community.

‘Though a recollection of his own upbringing, Pogba tells the narrative through the lens of current day Parisian youth, emphasising the importance of family and friends. Underpinned by the belief that it is those who are around you that magnify you, the campaign is a touching ode to those that have helped to make Pogba who he is today.’

P.O.D-S3.1 will be available from 18 October 2018 at adidas Originals stores, selected retailers and online at www.adidas.co.za