Home competition discipline The ‘Stillknocks’ plan: Building financial success in competitive sport

The ‘Stillknocks’ plan: Building financial success in competitive sport

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As an athlete performing at your best, your discipline and passion on the field can and should translate into financial stability off it.

In the competitive world of sports, success isn’t measured solely by the trophies you collect or the titles you defend—it’s also about building a foundation that secures your financial future long after you proverbially ‘hang up your gloves’.

As an athlete performing at your best, your discipline and passion on the field can and should translate into financial stability off it.

The journey of champions like Dricus du Plessis serves as a powerful example of how hard work, combined with smart financial decisions, can pave the way to lifelong success.

This weekend, South African MMA star Du Plessis defended his MMA belt with the tenacity and precision that have become his trademark. In fact, it was Dricus’ brother who gave him the moniker ‘Stillknocks’ for his heavily one-sided performance in his amateur career.

And Stillknocks was at it again against Sean Strickland this past weekend.

But beyond his prowess in the cage, Du Plessis has demonstrated that excellence in sport can open doors to significant financial opportunities.

Earning almost 20 million rand per month on his salary, he has harnessed his athletic success to build a lucrative career both in and out of the arena. His achievements highlight an important lesson for aspiring athletes: the more you invest in your performance, the more you can earn — and wisely reinvest — throughout your career.

Du Plessis’s journey is not just about his impressive in-ring achievements; it’s also about his entrepreneurial spirit.

Alongside his salary, he has successfully launched his own clothing brand and secured multiple sponsorship deals. These ventures underscore the importance of diversifying income streams.

As an athlete, while your primary focus may be on your sport, the ability to leverage your brand off the field can significantly boost your financial profile. Whether it’s through personal endorsements, business ventures, or investments, every additional income stream adds to your financial security, ensuring you are well-prepared for the future.

For many athletes, the allure of instant wealth can sometimes overshadow the need for careful financial planning.

However, stories like that of Du Plessis show that behind every headline-making win lies a strategy of perseverance and prudent money management. It’s not enough to simply earn a high income; you must also work smart with your money. This means creating a budget that allows for both living expenses and long-term investments, seeking professional advice, and consistently reinvesting in your personal and professional growth.

Investing in your future as an athlete is akin to preparing for a championship bout. You train rigorously, study your opponents, and devise a game plan to secure victory.

Similarly, managing your finances requires a thoughtful strategy — one that includes saving a portion of your earnings, exploring opportunities in real estate, stocks, or businesses, and planning for the inevitable transition out of competitive sports.

Athletes who take these steps are often better positioned to enjoy a comfortable retirement and a fulfilling second act in their careers.

Moreover, the discipline that drives athletic excellence is the same quality that can lead to sound financial decisions.

Whether it’s sticking to a training schedule or adhering to a budget, consistency is key. The story of Dricus du Plessis is a testament to the fact that passion and hard work, when aligned with strategic financial planning, create an unbeatable combination.

Every drop of sweat in training and every sacrifice made along the way is an investment—not just in your sporting success but also in your financial well-being.

Ultimately, the lesson here is clear: performing at your best as an athlete can set you up for a prosperous future if you work smart with your money.

Embrace your passion; invest in your talents, and diversify your income streams. Look to role models like Dricus du Plessis, whose multifaceted success in the MMA arena, fashion, and sponsorship deals demonstrates that with dedication and smart financial planning, you can secure not only championship titles but also a lifetime of financial success.

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