By backing all of South Africa’s national rugby teams, AfriSam ensures that players and coaches alike have the resources needed to compete on the world stage. Picture: Ayanda Ndamane, Independent Newspapers
SA Rugby has secured a renewed and expanded partnership with AfriSam, a leading provider of cement and concrete solutions, further solidifying the company's commitment to the sport.
This new agreement not only continues AfriSam’s sponsorship of the world-champion Springboks but also extends support to the Springbok Women, Springbok Sevens men and women, and the Junior Springboks.
The strengthened partnership underscores AfriSam’s dedication to the core values of strength, resilience, and excellence – attributes that define both the company’s industry-leading products and South African rugby as a whole.
SA Rugby and @AfriSam have renewed their partnership, which includes sponsorship of the #Springboks and an expanded collaboration with our other national teams - more here: https://t.co/JJIlW0sBVg 💪#ForeverGreenForeverGold pic.twitter.com/C5iMHKNOsx
— Springboks (@Springboks) February 17, 2025
Building a Stronger Rugby Ecosystem
Rian Oberholzer, CEO of SA Rugby, expressed his enthusiasm about the continued collaboration with AfriSam.
“We are delighted to have AfriSam renew and extend its partnership with us. Their commitment to excellence mirrors the high performance standards we set for our teams. With their support, we can continue to build a strong and sustainable rugby ecosystem in South Africa.”
The partnership extends beyond the professional teams, reinforcing the development of South African rugby from the grassroots level upwards. AfriSam’s expanded involvement ensures that players across various levels have the necessary support to enhance their performance and contribute to the sport’s growth nationwide.
Strength and Teamwork
Eric Diack, Chief Executive Officer at AfriSam, highlighted the alignment between rugby and the company’s values, making the partnership a natural fit.
“We are thrilled to continue our journey with SA Rugby and the Springboks. Rugby embodies teamwork, perseverance, and strength – values that are deeply aligned with our business. By expanding our partnership, we aim to contribute to the growth and success of rugby at all levels, ensuring that South African teams continue to build on their legacy of excellence.”
AfriSam’s cement and concrete products have played a crucial role in shaping South Africa’s infrastructure, and now, through this partnership, they will also contribute to the growth and development of the country’s rugby talent.
A Partnership Beyond the Field
AfriSam’s commitment to SA Rugby extends beyond financial support. The company’s involvement in sports sponsorship is part of a broader corporate social responsibility initiative aimed at fostering national pride and uplifting communities.
By backing all of South Africa’s national rugby teams, AfriSam ensures that players and coaches alike have the resources needed to compete on the world stage.
As South African rugby continues to evolve and build on its global reputation, AfriSam’s expanded sponsorship will help lay a solid foundation for future success. Rugby fans can look forward to seeing the AfriSam brand proudly displayed as the Springboks and other SA Rugby teams chase further glory in the years ahead.
This partnership represents more than just a sponsorship – it is a commitment to building a stronger South Africa, on and off the field.
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