South African Rugby Union President Mark Alexander during the Springbok, Monster Energy reveal. Picture: Supplied
The Springboks have received a major boost ahead of their upcoming international fixtures with the announcement of a new partnership between SA Rugby and global energy drink giant Monster Energy.
This exciting four-year deal will see Monster Energy become the official energy drink partner of the Springboks, along with other national teams.
The sponsorship extends beyond the senior men’s team to include the Springbok Women, the Junior Boks, and both the men’s and women’s Springbok Sevens teams. The partnership aims to enhance team performance and create thrilling engagement opportunities for fans worldwide.
SA Rugby and @MonsterEnergy have entered into a new partnership which will incorporate a sponsorship of the #Springboks as well as other national teams - more here: https://t.co/PzObrtoThr 🧌#ForeverGreenForeverGold #MonsterEnergy pic.twitter.com/XbatzuBFw7
— Springboks (@Springboks) February 16, 2025
Backing the Boks’ Bid for History
With the Springboks eyeing an unprecedented third consecutive Rugby World Cup title, the support from Monster Energy comes at a crucial time. The high-energy brand is renowned for its association with extreme sports and high-performance athletes, making it a fitting partner for the world champions.
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, expressed his excitement about the partnership.
“We are immensely proud to announce our partnership with the World Champions of Rugby, the Springboks. South African Rugby, across all forms of the game, embodies first-class performance and the pride of a nation,” Sacks said. “Through our partnership with the national teams, Monster Energy will be bringing fans closer to their heroes and celebrating our shared passion for the men, women, and Under-20s, who pull on the world-renowned shirt.
“We can’t wait to get started.”
A Perfect Fit for SA Rugby
The partnership goes beyond branding, as Monster Energy’s involvement will include commercial rights, activation opportunities, and fan-focused initiatives that promise to bring supporters closer to the action.
Rian Oberholzer, CEO of SA Rugby, welcomed the new sponsor with enthusiasm. “We are delighted to welcome Monster Energy to our family of partners. Their energy and passion for the sport align with our values, and we look forward to working together to achieve success on the field.”
Partnership Kicks Off in July
The partnership will be in effect immediately, with the Castle Lager Incoming Series in July marking the first major event under the new sponsorship.
The Springboks will host Italy and Georgia on home soil, providing the perfect platform for Monster Energy to kick off its support in style.
As the Springboks continue their journey towards further glory, fans can expect a surge of energy both on and off the field. With Monster Energy now backing the Boks, South African rugby enters an electrifying new era.
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