Proudly South African: New research ranks Mzansi #1 for kindness and generosity

In a remarkable demonstration of the human spirit, South Africa has been officially declared the world's most generous nation, according to a recent study conducted by Remitly, a renowned digital financial services provider.

With a score of 51.57 out of a possible 60, South Africans have showcased not just financial generosity but also a deep-rooted culture of empathy and support towards others.

The groundbreaking study engaged over 4,500 participants across 25 countries, employing the Interpersonal Generosity Scale - a robust psychological tool developed by researchers Christian Smith and Jonathan P. Hill.

Respondents evaluated a series of statements reflecting their attitudes toward kindness and communal support.

Here is the top 10 and their scores: 

1. South Africa (51.57 out of 60)

2. Philippines (50.2 out of 60)

3. United States (49.23 out of 60)

4. Ireland (48.4 out of 60)

5. Canada (48.03 out of 60)

6. Portugal (47.75 out of 60)

7. Greece (47.62 out of 60)

8. United Kingdom (47.53 out of 60)

9. Australia (47.43 out of 60)

10. Mexico (47.29 out of 60)

The results serve as a revealing window into global attitudes of generosity, highlighting nations where kindness is more than a fleeting moment but a consistent practice.

Ron Riley, VP of Marketing for EMEA and APAC at Remitly, elaborated on the significance of these findings, stating: “Generosity is often seen purely through a financial lens, but our study shows it’s much more than that. The countries that rank highest aren’t just those who give the most money, but those where people consistently show up for others with kindness, empathy, and everyday acts of support.”

This highly commendable ranking places South Africa ahead of various cultures renowned for their generosity.

The Philippines trails closely in second place, highlighted for its concept of "pakikipagkapwa", which underscores mutual support and empathy within the community.

Coming in third is the US, where acts of generosity often manifest through volunteering and community involvement, reinforcing cultural values of giving back.

The list continues with Ireland in fourth place, a country long celebrated for its warmth and kindness toward others.

Canada, with its foundational principles of fairness and good citizenship, secures the fifth position.

Completing the top ten are Portugal, Greece, the UK, Australia and Mexico, rounding out a diverse array of nations that collectively reflect a global spirit of generosity.

As the world grapples with numerous challenges, this study serves as a timely reminder of the enduring power of empathy and communal support.

For those considering relocating, Riley suggests immersing oneself in the local community and embracing acts of generosity as a pathway to forge meaningful relationships.