Participants and supporters at the #AgainstPeriodPoverty Color Run gather in a burst of vibrant energy, raising over 3,000 sanitary pads to fight period poverty and restore dignity to young girls and women.
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The Strandfontein Sports Ground was transformed into a vibrant celebration as participants, sponsors, and the local community came together for the #AgainstPeriodPoverty Color Run.
With a shared mission to raise awareness about period poverty and collect much-needed sanitary pads, the event surpassed all expectations, leaving smiles on faces and making a tangible difference.
“It was an absolutely amazing morning,” said founder of #AgainstPeriodPoverty, Lindsey Adams.
“To see the corporate sponsors and the community coming out in full force, raising awareness and donating sanitary pads, was truly inspiring.”
The event aimed to collect 3,000 packs of sanitary pads. A total of 3,120 sanitary pads were donated, a milestone that Adams described as the “biggest success of the day.”
“These donations mean so much,” Adams shared.
“They will go a long way in helping girls and women regain their dignity and stay in school. Knowing we made a real difference is the most rewarding part.”
The Color Run drew 100 participants, and while some arrived a little late, their support did not go unnoticed.
“The feedback was incredible,” said Adams.
“It was a great way to bring the community together, and people are already asking when the next Color Run will be!”
The event was bolstered by the presence of corporate sponsors such as Loot.co.za, PSG Insure, BayPort Financial Services, and Ruby Rose Feminine Sanitary Pads.
“Our sponsors didn’t just show up; they truly engaged with participants and made a major impact with their sanitary pad donations,” Adams noted.
The Color Run wasn’t only about running or walking—it was about raising awareness in a fun and inclusive way.
“Old and young participated, and everyone had fun,” said Adams.
“We successfully sparked conversations about period poverty and showed how much can be achieved when a community unites for a cause.”
The success of the Color Run is just the beginning.
“We’re already planning more events, including a golf day, another Color Run, and a cycling awareness campaign,” Adams shared.
“This movement is growing, and we’re excited to keep the momentum going.”
The Color Run wasn’t just a logistical success for Adams, it was a deeply personal one.
"Seeing the community come out to support #AgainstPeriodPoverty aligns perfectly with our vision and mission to end period poverty,” she reflected.
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