Northern Cape Tourism Month launch celebrates recovery and sustainable transformation

The Northern Cape officially launched Provincial Tourism Month 2025 with a call to embrace local travel, celebrate culture, and support sustainable tourism. The event, led by MEC for Economic Development and Tourism Ms Venues Blennies-Magage, highlighted both the province’s tourism achievements and its ambitions for the future.

Speaking at the launch, MEC Blennies-Magage said the theme, “Tourism and Sustainable Transformation”, was more than a slogan; it was a call to action. “This is a rallying cry to rediscover the treasures in our own backyard, to support local tourism enterprises, and to create meaningful memories with those we hold dear,” she said.

Domestic tourism remains a cornerstone of the province’s economic recovery. The MEC encouraged locals to take advantage of campaigns like Shot’left Travel Week, which offers discounted packages, and Mahala Week by SANParks, giving free day-entry to parks like Mokala near Kimberley, Augrabies Falls, and Kgalagadi Transfrontier Park.

The province also showcased new tourism products, including the quadbike adventure experience at Witsand Nature Reserve, positioning it as a gateway to the Kalahari, Namakwa, Karoo, and Diamond Fields. “Whether by road or air, we invite visitors from across South Africa and neighbouring countries to explore our seven signature routes, immerse themselves in local culture, and discover the warmth of our people,” Blennies-Magage said.

Tourism performance highlights

The Northern Cape Tourism Performance Summary for 2023/24 revealed a complex but encouraging picture of recovery after the pandemic.

International arrivals in 2023 reached 110,283, with a record average stay of 12.3 days, contributing to 1.1 million bednights — the highest in years. Although arrivals dropped by 35.3% in 2024, international spending surged by 43.3%, suggesting the growth of a premium, higher-spending visitor market.

Domestic tourism also played a key role. While 2024 saw a decline in arrivals by 20.5%, spending increased by a remarkable 90.1%. This points to South Africans spending more per trip, perhaps choosing richer experiences even if travelling less frequently.

“The Northern Cape is not just a destination — it’s a feeling,” Blennies-Magage reminded attendees. “From the crystal-clear night skies to the rich heritage of the Nama, Khomani San, and Griqua people, we offer authentic encounters that cannot be replicated.”

The launch concluded with an invitation to join the Provincial Tourism Day Celebration in Kuruman on 26 September 2025. Visitors will be able to experience attractions such as the Eye of Kuruman, Wonderwerk Cave, and the Kalahari Meerkat Project, making the celebration a showcase of everything the province has to offer.