Fashion meets politics: Gert-Johan Coetzee's stylish influence on SONA
The State of the Nation Address (SONA) is more than just a political event - it’s a front-row seat to some of the most talked-about fashion moments in Mzansi.
Every year, while the President delivers key national updates, South Africans also tune in for the spectacle of bold statements, cultural pride, and high-fashion choices on the red carpet.
And when it comes to SONA fashion, Gert-Johan Coetzee has been a game-changer.
Over the years, Coetzee has cemented his place as one of South Africa’s top designers, dressing high-profile figures for the prestigious event.
In 2016, he brought his signature couture flair to the SONA red carpet, styling attendees in showstopping looks.
The following year, former Public Protector of South Africa Thuli Madonsela arrived in a striking canary yellow gown designed by Coetzee, a look that made headlines and became an unforgettable moment in SONA fashion history.
Reflecting on the significance of the event, Coetzee shared his thoughts with "Independent Media Lifestyle“ ahead of SONA 2025.
While he’s not dressing anyone specifically this year, he remains passionate about the evolving fashion landscape at the event.
“It’s South Africa, and we’re all very proud of our heritage. So I always try to bring out my version of South African heritage and a South African aesthetic,” Coetzee explained.
“This year, I’m sure we’re going to see lots of traditional elements and a mix of styles. Over the years, I’ve noticed that the Hollywood-inspired trends have been fading, and there’s a stronger emphasis on celebrating our South African identity.”
One of Coetzee’s fondest SONA memories is that viral moment with Madonsela. “We broke the internet that year,” he recalled. “She arrived in what we call a ‘sundress’, and for me, when I design, I treat my work as art - I always try to tell a story.”
That particular year, he felt South Africa needed a bit of hope, which is why they went for the bright yellow design. “It was about reshaping her image and bringing a sense of optimism, and that’s why it remains my favourite SONA look.”
When it comes to SONA fashion, Coetzee believes politicians need to recognise the power of their style choices.
“People judge politicians harshly, and there’s a big responsibility on both designers and politicians. They need to understand that people are watching them and looking for inspiration. It’s important to put effort into their looks.”
He didn’t hold back on some of the less-than-stylish moments from past SONAs. “There have been some very badly dressed attendees over the years. It’s okay to ask for help, get opinions, and involve professionals,” he said bluntly.
For Coetzee, SONA isn’t just an opportunity to shine; it’s a platform to support local fashion.
“Politicians and attendees have a chance to buy South African. When the government sees what South African fashion is capable of, it opens doors and starts conversations about promoting local designers.”
Coetzee has had the privilege of dressing Advocate Madonsela for two years in a row. “The first year, we took inspiration from the African sunset, and the second time, from the South African sun shining at its brightest.”
He’s also styled former Minister of Home Affairs Nomaindia Mfeketo when she attended SONA with her then-husband. “It’s been an incredible journey,” he concluded.
Coetzee dressed Mfeketo for the 2015 SONA. She wore a striking red and gold gown designed by him, making a bold statement at the event.
While Coetzee may not be dressing anyone for SONA 2025, one thing’s for sure - the fashion will still be a talking point.
Whether it’s traditional influences, bold statements or the occasional misstep, Mzansi will be watching!