Russell Abrahams designs The Body Shop's first locally crafted advent calendar
Everything is bright and colourful as we approach Christmas. To celebrate this exciting season, The Body Shop has partnered with South African illustrator Russell Abrahams to design the brand’s first locally designed and produced advent calendar.
Titled “The Gift of Giving Good”, the calendar celebrates South Africa’s diversity and cultural richness.
Featuring bold and colourful artwork, it beautifully weaves together vibrant scenarios, local landmarks, and joyful characters that capture the spirit of the South African experience.
Abrahams, known for his vibrant artworks, said he’s always wanted to work with the brand and is grateful that the collaboration came at the time where South Africans celebrate with their loved ones.
“A bucket list project in the bag! I’ve always wanted to work on an advent calendar so when @thebodyshopsouthafrica family came through with this incredible project it literally made my year dreamy boysh,” he said.
“So excited about how it turned out too. So much love and craft went into this project, we had to make sure it was perfect for you and your loved ones.”
His followers were so impressed and loved his designs.
“I had no idea this was locally designed and now it makes me want this even more,” commented @jillysnij.
Another follower, @olwethu_mhlana, said: “My whole family is about to have advent calendars.”
Abrahams has worked on several major projects this year, including the Africa Cup of Nations, Bic and Heineken, to name a few.