GLAMOUR SOUTH AFRICA THANKS ITS LOYAL MAGAZINE READERS WITH A ONE-OF-A-KIND BACK COVER
The print media industry has faced its fair share of struggles over the past few years. The Covid-19 pandemic and subsequent lockdown regulations made matters worse, with magazines being classified as a non-essential item for the first few weeks, halting all sales and distribution during that period. Some major South African publishing houses were forced to either close down entirely or scale down on expenses and numbers of employees.
Content Nation Media, home to Condé Nast’s leading global titles GQ, Glamour and House & Garden, has always been consumer-centric through using newsletters, social media, events and most recently, webinars to engage with its readers. The latest gesture, a back cover on all three titles’ August/September issues, is a bold and timeous move. The coveted advertising spot on each magazine features a collage of the 12 most recent front covers, along with a heartfelt thank you note.
Mbuso Khoza, CEO of Content Nation Media, says: ‘If there’s one thing that Covid-19 has taught all of us is humility. As content publishers, we’ve always valued our readers but this appreciation is greater now. With this in mind, we decided to use our back covers, one of our most premium spots across all of our magazines, to reach out to our readers to show them our gratitude.’
Mbuso Khoza, CEO of Content Nation Media
She adds: ‘This personal approach is aligned with the strategic undertaking which has been in place since March 2018, to make our premium content more diverse and accessible to the majority of the people in our country. With the throwback collage of our covers, we’re hoping to take our clients down memory lane, as we continue serving them with high-quality lifestyle content on our print and digital platforms.’
‘We’re mindful that during the lockdown, most of our readers were not able to find our magazines on shelves. We’re grateful they could still enjoy our recent issues digitally through our newsstand partners, Magzter and Zinio,’ Khoza concluded.
Content Nation Media is part of a leading media company’s global network. Our titles – GQ, Glamour and House & Garden – are local authorities, providing premium fashion, entertainment and lifestyle content for digital platforms, print and more.
The August/September print issues of Glamour , GQ and House & Garden will be available on shelf on 20 July 2020. The digital copies can be accessed from 17 July 2020 via: