DStv introduces cost-splitting feature on MyDStv App to ease subscription expenses
DStv's innovative pricing: A strategy to keep customers happy
Image: Unsplash/ Kevin Woblick
Times are tough for everyone, and with numerous subscriptions and yearly increases, everyone is looking for ways to save and platforms are coming up with solutions.
DStv has launched a new payment feature on the MyDStv App that allows customers to split the cost of a single DStv subscription with a friend or family member.
Using the app, the primary account holder can send a payment link to another person to contribute towards the monthly subscription, with the bill able to be split between two people.
The feature reflects the reality of shared living arrangements, where subscription costs are often divided across households, and is designed to make cost-sharing simpler and more transparent.
“What matters now is how DStv fits into people’s lives month after month,” says Willington Ngwepe, CEO of MultiChoice, the broadcasting service licensee. “We want customers to have options that make it easier to stay connected, even when budgets are tight.”
DStv has strengthened its Access package by adding three channels, including Trace Ngoma (formerly Trace Africa), Trace Gospel, and WWE permanently.
The additions broaden the mix of music, faith, and live entertainment available on one of DStv’s most affordable packages and ensure that customers who choose to manage costs by staying on Access continue to receive a great service that meets their needs.
DStv has maintained its lower upfront cost of hardware, including the promotional price for the entry-level HD decoder to R499 (R799 installed), alongside reductions of up to 57% on Explora decoders.
The discounted pricing is designed to remove hardware as a barrier, whether customers are new DStv customers, replacing older equipment, adding an extra TV, or reconnecting after a break.
As part of the broader DStv Rewards programme, the ability to pay DStv subscriptions using DStv Coins, which launched in October 2025, continues to see strong uptake. Since being launched, customers have redeemed more than 20 million DStv Coins to offset the cost of their DStv subscriptions through both full and hybrid Coins-and-cash payments.
The feature gives customers more flexibility in how they manage their monthly subscription and reinforces Rewards as an ongoing benefit rather than a once-off promotion
IOL