How Zee Nxumalo dominated the South African music scene in 2025

In 2025, Zee Nxumalo stepped fully into her power, cementing her place in South African entertainment. Not just as a hitmaker, but as a cultural force whose influence stretched across music, film, fashion, television, and brand partnerships.

With the deliberate intention of becoming a superstar of her generation, her every action throughout the year has kept her in the spotlight, making headlines, high streaming numbers, and standout moments.

Here are seven reasons why Zee Nxumalo owned 2025.

1. She became the most-streamed female artist in South Africa

Zee closed the year as the most-streamed female artist in the country, ending Taylor Swift's four-year reign at the top of local streaming platforms. The milestone cemented her position not just as a fan favourite, but as a dominant commercial force.

2. “Ngisakuthanda” crossed 100 million streams

Originally released in 2024, “Ngisakuthanda” took on a second life in 2025, surpassing 100 million streams across all digital platforms. Few songs enjoy that kind of longevity, and even fewer grow in cultural relevance with time.

3. Ngisakuthanda: The Short Film redefined her storytelling

Zee expanded her artistry beyond music with Ngisakuthanda: The Short Film, which has amassed over 600,000 views on YouTube. The project marked a bold creative pivot, positioning her as a storyteller and actress capable of translating emotion across mediums.

4. She went viral again with “Mamma”

“Mamma” became a standout TikTok sound while its music video topped television music charts, reinforcing Zee’s ability to consistently create moments that travel seamlessly between digital culture and traditional media.

5. She became the face of major brands across sectors

In 2025, Zee fronted campaigns for Puma South Africa, KFC Streetwise Loaded, and Brutal Fruit Spritzer’s The Pink Table, while also hosting the Nickelodeon Kids’ Choice Awards Pre-Show. Her brand presence reflected both mass appeal and cultural credibility.

6. She earned industry recognition with major awards

Zee was honoured with the GLAMOUR Women of the Year: Editors Award and named Basadi in Music Artist of the Year, recognition that spoke to both her artistic excellence and her impact as a young woman shaping the future of the industry.

7. Her merchandise sold out at retail

Zee’s merchandise drop with The Fix sold out, proving that her influence extends beyond music into fashion and consumer culture, and laying the groundwork for more ambitious merchandise expansions ahead.

IOL

Get your news on the go. Download the latest IOL App for Android and IOS now.