Five viral lifestyle trends that defined 2025
Labubus were all the rage in 2025.
Image: Instagram / louisthecollector
As we wrap up 2025, it is time to look back at the trends that absolutely took over our social feeds and shopping carts.
From quirky collectables to tech that actually makes us look better, the year was a wild ride of "must-haves."
Whether you were scrolling through TikTok or hunting for deals, these are the five things that defined the South African lifestyle this year.
Labubus
If you visited any major mall this year, you likely saw these fuzzy little monsters hanging off almost every handbag.
Labubu, the mischievous elf with the jagged teeth, became the ultimate status symbol for Gen Z and Millennials alike.
These started as collectable art toys, but they exploded locally after global stars were spotted with them.
The appeal lies in the blind box thrill, where you never quite know which one you are getting.
In a year where we all needed a little bit of fun, these quirky charms brought a massive dose of personality to our everyday accessories.
Smart rings
2025 was the year we decided to stop staring at our wrists.
Smart rings finally went mainstream in South Africa, offering a more discreet way to track health than a traditional smartwatch.
These sleek metallic bands track everything from your sleep quality to your stress levels and heart rate.
They became a favourite for the "wellness" crowd who wanted high-tech data without the constant buzz of notifications.
Because they look just like high-end jewellery, they fit perfectly into both a gym session and a fancy dinner.
LED face masks
Skincare got a high-tech upgrade this year with the rise of the LED face mask.
You have definitely seen the photos of people looking like futuristic robots while relaxing on the couch.
These masks use different wavelengths of light to tackle everything from breakouts to fine lines.
While they used to be reserved for expensive spa treatments, 2025 brought more affordable, high-quality versions to our local market.
They became the ultimate self-care investment for those looking to get that professional "glass skin" glow from the comfort of their own homes.
LED Face masks have become popular home treatments.
Image: Instagram / drewomaukeleghe
Nintendo Switch 2
After years of rumours and "leaks," the Nintendo Switch 2 finally arrived in 2025, and it did not disappoint.
The launch was a massive moment for the local gaming community.
With a significant boost in power and the ability to play our favourite titles in stunning high definition, it was the top of every wishlist.
Butter yellow: The colour of the year
This soft, creamy yellow became the undisputed "it" colour for fashion and home decor.
It appeared everywhere from sundresses at local boutiques to kitchen appliances and accent walls.
The beauty of butter yellow is its versatility. It is a quiet luxury shade that feels sunny and optimistic, but is much easier to wear than a bright neon.
It perfectly captured the 2025 vibe of wanting things to feel calm, light, and just a little bit nostalgic.