From sneaker culture to global stage: The Kim Jayde Show goes international

KIM JAYDE is taking her hit YouTube show, 'Kickin' It With Kim Jayde', to the world with the premiere of its third season. The media personality and businesswoman has been making waves in the industry, and this new season promises to be the best one yet.

From walking the red carpet at the London premiere of 'Sinners' to hosting influential panels at the Cannes International Festival of Creativity, Jayde has had a stellar 2025. And she's not slowing down anytime soon.

Season three of 'Kickin' It with Kim Jayde' marks a new era for the show, with its first-ever international season. The show has evolved from its humble beginnings, focusing on sneaker culture, to profiling notable guests and sharing their inspiring life stories and lessons.

"I didn't want the show to be clickbait content," said Jayde. "This show removes the gatekeeping of information about how to become successful in the industries of sport, fashion, and entertainment, passing on valuable, practical advice that viewers are able to apply in their lives."

The show is a labour of love for Jayde, who has independently financed the project through her company, KJ Productions. She's also committed to empowering African talent, hiring only African creatives to work on the show.

"This international season is hosted, directed, produced, cast, and financed by yours truly, and is the work I am most proud of to date," said Jayde.

The cast is a star-studded lineup of global and local power players, including Karl Kani, Jae Tips, Edwina Findley, and Aphelele Fassi, among others. Each episode dives deep into the mindset of success, exploring how these trailblazers built their careers and defined their legacy.

Fans can catch brand-new episodes of 'Kickin' It with Kim Jayde' every Thursday at 4pm CAT on Kim Jayde's YouTube Channel.