The power of a hug: Why experts say it can change a child’s life

AS WE MARK National Children’s Day on Saturday, November 1, child-protection advocates are urging families to consider the power of something incredibly simple – a hug.

Girls and Boys Town South Africa (GBTSA) says that while national policies, services and programmes are vital to protecting children, everyday expressions of care remain the foundation of healthy development.

“Hugs may seem small, but they speak loudly,” said Karen Farred, CEO of GBTSA. “When we wrap a child in our arms, we are telling them: ‘You matter. You are safe. You are loved’.”

Research cited by the organisation shows that hugs are not only emotionally reassuring, but biologically beneficial too. Regular physical affection has been linked to reduced stress and stronger immune systems, with studies suggesting that even a 20-second hug can increase oxytocin — the “bonding hormone” — helping to lower heart rate and blood pressure.

The effects can be even more profound for children. A 2023 UNICEF report noted that early, caring touch supports brain development, emotional resilience and healthy social behaviour. Babies and young children who receive frequent appropriate affection are more likely to grow into confident, empathetic adults.

“Responding to a young child’s cues with affectionate, stimulating interactions such as cuddling, talking, singing, reading and playing together, creates the emotional foundation and brain-architecture on which resilience, social behaviour and life-long well-being are built,” UNICEF states.

GBTSA noted that not all children grow up in homes where they feel safe or nurtured, and for many, these small moments of affection may be the only reassurance they receive. A simple hug could be the difference between a child feeling invisible and a child feeling valued.

Farred added that children must be valued not only as the future, but as the present. “Children are not just there to grow up into future adults. They are our present and when we choose to give love freely, we help raise a generation that knows how to give it back.”

GBTSA believes National Children’s Day is an ideal moment for South Africans to pause and acknowledge the children in their lives — and those who may be missing out on nurturing affection.

The organisation’s call is simple: make time for a meaningful hug.

On Saturday, GBTSA is inviting families, communities and caregivers nationwide to join its #HugOfHope movement — a small act of love that can help build a more caring and connected society.

“Because sometimes,” GBTSA notes, “love doesn’t need words. It just needs arms – and consciousness.”