Diesel drivers tend to steer toward hybrids as South Africa warms to electrified cars

Not too long ago, the thought uppermost in people’s minds was “thriving”, but in a very short time, that thought has changed to “surviving”, due to rising costs on every front. It therefore makes sense to make efficiency a priority, where one can.

So why not add efficiency to your mode of transport?

On September 9, which is World EV Day, a survey of more than 6,700 South African car owners revealed a growing appetite for electrified motoring – especially among diesel drivers considering a shift to plug-in hybrids (PHEVs) and electric vehicles (EVs).

Hybrids hit the sweet spot

The survey, which included 725 diesel owners, showed that 60% are likely to consider a hybrid in the next three to five years. Many see them as a balanced option that delivers strong performance, advanced technology, and everyday usability.

Volvo’s plug-in hybrids fit neatly into this space. The XC60 Recharge, for example, produces 340kW and 709Nm of torque while consuming just 1.6 L/100 km and emitting 37g/km of CO₂. Its 19kWh battery enables up to 82km of electric-only driving, significantly reducing fuel use without compromising SUV power.

“Diesel drivers are discerning. They want flexibility, power, and cost efficiency. That’s exactly what hybrids deliver, without the compromises,” said Grant Locke, Managing Director of Volvo Car South Africa.

EVs offer a glimpse of the future

While hybrids are the more immediate choice, 38% of diesel drivers are also considering a fully electric vehicle. The Volvo EX90 already offers over 600km of range, while the ES90, due in 2026, is expected to reach 700km and add 300km in just 10 minutes at a 350kW charger.

With charging infrastructure often raised as a concern, Volvo is addressing it through ownership support that includes access to public networks and home wallbox installations.

Making the switch easier

Volvo says its PHEVs, such as the XC60 and XC90 Recharge, meet the priorities of modern drivers by blending performance, efficiency, and peace of mind. Clear total cost-of-ownership comparisons, along with an expanding charging network, strengthen the case.

“With more than half of diesel owners surveyed planning to buy a car within the next year, plug-in hybrids offer a compelling, practical upgrade,” Locke concluded. 

“And for those ready to explore fully electric driving, Volvo’s award-winning lineup of EVs – which includes the recently introduced EX30 Cross Country – shows just how seamless and rewarding the transition can be.”