Lifestyle

Swiftly reclaimed: Taylor takes back her musical legacy with early album masters

MUSIC

Alyssia Birjalal|Published

Masterful move. Taylor Swift bought back the rights to her earlier music for over $300 million.

Image: Instagram.

Taylor Swift has officially regained control over the rights to her master recordings.

The significant milestone now allows her complete autonomy over her musical legacy. 

In a heartfelt announcement made on her website, Swift declared that the acquisition was "more than a dream come true", reflecting on the years of struggle she faced in securing ownership of her early work.

For years, Swift's original albums, released under Big Machine Records, were entangled in corporate interests.

Following the completion of her contract with the label in 2019, Big Machine was sold to a group led by her former manager, Scooter Braun.

This marked the beginning of a tumultuous chapter for Swift, as Braun sold her masters the following year to Shamrock Holdings for approximately $300 million.

Swift expressed her deep frustration at being denied the chance to bid on her own work, a predicament that ignited her passion to re-record her albums, which she referred to as "Taylor's Versions".

Having already re-recorded four of her six albums, Swift's latest acquisition signifies a significant victory, extending beyond mere commercial interests.

The artist disclosed that owning her masters, along with her music videos, concert films, album art, photography, and unreleased songs, holds profound personal importance.

"To say this is my greatest dream come true is actually being pretty reserved about it," she shared in a handwritten note on her website. 

Taylor Swift's letter to her fans.

Image: Taylor Swift's website.

"Billboard" reports that Swift paid roughly $360 million to reclaim her work, establishing her music catalogue as an invaluable asset no longer tradable by others.

This newfound control allows Swift to authorise the use of her songs in soundtracks and commercials at her discretion, solidifying her status as a pioneer in the industry.

Swift also took a moment to acknowledge Shamrock Capital, thanking them for their honesty and respect in the acquisition process, calling them "the first people to ever offer this to me".

Taking to Instagram, she shared a few pictures of her holding her albums. In the caption, she wrote: "You belong with me.💚💛💜❤️."

Swiftie or not, this is a victory worth cheering for.