Feel the love: Tyla's stunning 'Bliss' music video to sweep fans off their feet

Tyla’s highly anticipated music video for her hit single “Bliss” has finally dropped, and it is all about embracing the sweetness of love. 

The South African singer-songwriter took to Instagram to announce the release with a captivating caption: “For the drama, for the plot … 'Bliss' music video out now”. 

In the video, Tyla goes from crying to winding her waist as she switches between sultry looks while moving like water, showcasing her impressive dance moves.

The quite literally explosive visuals feature the chart-topping artist transitioning into a state of euphoria, set against a dramatic desert backdrop that adds drama to the scene.

This time, the 23-year-old artist is showing her vulnerable demeanour and emotions are taking centre stage.

“Bliss” is a tender, emotional love song that feels both grounding and uplifting. Tyla’s angelic vocals bring intimacy and vulnerability to life. The music video is the final result of a lot of hype that had fans waiting for the song.

The road to “Bliss”

The excitement around “Bliss” began long before the music video dropped. Tyla first teased the song during her electrifying Coachella performance in April. 

She later partnered with “Erewhon”, a brand often associated with high-end, organic, and health conscious products, to create a limited-edition “Bliss” smoothie, which supported 18twenty8, an organisation empowering young South African women through education and personal development. 

The smoothie, blending tropical flavors like coconut, mango, and pineapple, was a hit with fans and a clever way to promote her upcoming single. The smoothie was not only a tasty treat but also a way to give back, aligning with Tyla’s commitment to supporting meaningful causes.

As the release date approached, Tyla revealed the release date for her new single, “Bliss”, which was set to drop on May 9. Fans were excitedly awaiting the release, and Tyla took it a step further by inviting her fans, known as “Tygers”, to share their personal stories of bliss on a special hotline. 

She asked them to leave voicemails about what brings them to a state of bliss. This interactive campaign allowed fans to feel included and invested in the song’s release. 

Recently, the “Truth or Dare” singer starred in a captivating Coca-Cola commercial featuring her hit single “Bliss”. And now, she takes fans to her fans along to “Bliss” with stunning visuals.