Kitchener's Carvery Bar, Joburg's second-oldest, has reopened in style
|Published
Kitchener’s Carvery Bar, the second-oldest bar in Johannesburg, has reopened its doors in spectacular fashion, thanks to a visionary partnership between Castle Lager and Play Braamfontein.
The relaunch event, held on Thursday, January 23, 2025, marked the start of an exciting new chapter for Braamfontein’s nightlife and urban landscape.
Guests stepping into the revitalized Kitchener’s were greeted by an electric atmosphere filled with laughter, music, and the unmistakable sound of connection.
The event celebrated the bar’s rich history while showcasing bold new design elements that reflect Castle Lager’s purpose of fostering meaningful connections. From carefully restored interiors to a curated menu and music lineup, every detail spoke to Kitchener’s transformation into a space that embodies the best of Johannesburg’s culture, creativity, and vibrancy.
“Kitchener’s has always been at the heart of Johannesburg’s social life,” said Adam Levy, CEO and Founder of Play Braamfontein. “Our partnership with Castle Lager has given us the opportunity to reimagine this iconic space while staying true to its roots. We’ve created a place where people can gather, celebrate, and experience the vibrant spirit of Braamfontein in a whole new way.”
The evening highlighted the rejuvenation of Braamfontein as a hub of culture and connection. The comedic duo Donovan and Jason Goliath brought their signature humor, creating a lively and engaging atmosphere. Attendees also included prominent sporting legends and current players from rugby, cricket, and football, further reinforcing Kitchener’s reputation as a unifying space for South Africans across generations.
Guests enjoyed an immersive experience with music curated to reflect the diversity and energy of Braamfontein’s nightlife. The menu featured a modern braai twist on classic bar fare, paired perfectly with Castle Lager’s distinctive taste, creating a memorable sensory journey.
The space itself, adorned with bold wall murals and vintage-inspired details, invited exploration and inspired attendees to capture the evening’s magic in photos that quickly spread across social media.
The relaunch also featured the unveiling of Castle Lager’s updated packaging—a striking design that blends the brand’s 130-year legacy with a sleek, contemporary look. The new design, which prominently displays Castle Lager’s quality credentials, was well-received by guests who praised its timeless yet modern appeal.
The patriotic beer brand has over the years solidified its position as a unifier and has become synonymous with campaigns and the work that reflect the true essence of South African pride.
The brand has established its place in South African communities as a brand which celebrates unity, bringing friends together and creating a spirit of “oneness” in the nation. As a brand that is invested in the spirit of friendship it was a natural progression for Castle Lager to embark on this journey.
“Kitchener’s is more than just a bar—it’s a space where memories are made and stories are shared,” said, Thomas Lawrence, Brand Director of Castle Lager. “Castle Lager has always been a beer about creating connections and celebrating the things that bring South Africans together around the things that they love. This relaunch is a testament to our commitment to fostering those shared moments in places that truly matter. We want to continue fostering and facilitating bonds of friendship, belonging and good times. ”
With its revitalized design and carefully curated offerings, Kitchener’s Carvery Bar is poised to become a cornerstone of Braamfontein’s social and cultural scene once again.
This partnership between Castle Lager and Play Braamfontein exemplifies the power of preserving heritage while embracing innovation to inspire and unite communities.