The iconic Big Hole in Kimberley - once the heart of South Africa’s diamond rush - remains a symbol of the city’s rich history, much like Thebe Magugu’s designs, which weave elements of his hometown into global fashion. File picture
SOUTH Africa is a country of immense beauty, rich history, and remarkable talent. While its landscapes and cities have captivated visitors for generations, it is the people who truly bring the country’s spirit to life. Among those making waves on the global stage is Kimberley-born fashion designer Thebe Magugu, whose extraordinary journey from the Northern Cape to international acclaim has put his hometown on the fashion map.
Kimberley: The Birthplace of a Fashion Visionary
From watching international fashion TV shows in his mother’s living room in Ipopeng township to becoming the first African designer to win the prestigious LVMH Prize, Magugu’s rise in the fashion world is as multifaceted as the diamonds that made Kimberley famous. His designs are a reflection of his deep connection to his roots, drawing inspiration from the cultural and industrial history of his childhood home.
Magugu has never shied away from incorporating elements of his upbringing into his work. Whether it’s the floral tablecloths in his grandmother’s kitchen, the corrugated-iron roofs of Ipopeng, or the everyday attire of the people in his community, his designs serve as a modern storytelling canvas. The name Ipopeng itself, meaning "to beautify oneself" in Setswana, is fitting for a designer whose work does just that on the global stage.
Since bursting onto the international scene, Magugu has made an indelible mark in the fashion industry. His namesake brand has become a beacon of South African creativity, blending heritage and contemporary aesthetics with unparalleled finesse. He continues to push boundaries, with his pieces seen on runways in Paris, Milan, and beyond, proving that Kimberley’s talent can compete on the world stage.
The Big Hole, the Art Gallery, and the Fashion House: Magugu’s Inspirations
Thebe Magugu’s hometown of Kimberley is steeped in history, from the world-renowned Big Hole to cultural institutions like the William Humphreys Art Gallery. These landmarks played a role in shaping his artistic vision and remain must-visit locations for those wanting to understand the essence of his designs.
The Big Hole: The world’s largest hand-dug excavation, this site tells the story of the diamond discovery that put Kimberley on the global map. The industrial heritage of the region, a central theme in Magugu’s work, is evident in his choice of fabrics, patterns, and even the structural forms of his garments. A visit to The Big Hole provides a glimpse into the setting that shaped his imagination.
The William Humphreys Art Gallery: Housing an extensive collection of South African art, this gallery reflects Magugu’s own dedication to preserving and celebrating local culture. The mix of traditional and contemporary pieces mirrors his approach to fashion – a seamless blend of past and present.
Magugu House in Johannesburg: While Kimberley is where he began, Magugu has also left his mark in Johannesburg’s thriving fashion scene. His first physical store and showroom, Magugu House, is housed in a 1930s heritage building and was named in Time Magazine’s Greatest Places to Visit in 2024. It features two micro-galleries showcasing his distinctive storytelling through fashion and art. For those exploring South Africa’s design landscape, this space is a must-visit.
"Modern Relics for South African Stories"
“I want my clothes to be modern relics for the stories of South Africa,” Magugu once said in an interview with AnOther Magazine. This philosophy is evident in every piece he creates. His garments are not just clothing; they are statements, encapsulating the essence of his upbringing, the struggles and triumphs of his people, and the rich, layered history of South Africa.
His collections frequently highlight South African narratives, tackling themes of identity, tradition, and political history. His work has paid tribute to female activists, incorporated Basotho blanket motifs, and honoured the resilience of his community. By doing so, he ensures that Kimberley, and South Africa at large, remain central to the global fashion conversation.
A Proud Kimberley Son on the World Stage
Thebe Magugu is not just a fashion designer; he is a cultural ambassador for Kimberley. His achievements serve as a source of pride and inspiration for young creatives in the Northern Cape who dare to dream beyond their immediate surroundings. His story is proof that talent knows no geographical boundaries and that even a mining town can produce global icons.
For visitors and locals alike, following in Magugu’s footsteps through Kimberley offers a unique perspective on the environment that nurtured one of fashion’s brightest stars. From the iconic Big Hole to the art galleries that shaped his aesthetic, every corner of Kimberley holds a piece of his story.
As South Africa continues to produce world-class talent, Thebe Magugu stands as a shining example of what is possible when creativity, heritage, and ambition come together. Whether on the runways of Paris or the streets of Kimberley, his designs remain deeply rooted in the land that raised him – a testament to the power of South African storytelling through fashion.